![]() ![]() Now, why are we spouting on about a model and an article that has been around for over four decades? Because, as Porter states in the 1985 article, information plays a significant role in an organization’s ability to respond to the forces and shift its competitive position. Spawns whole new businesses, often from within a company’s existing operations.Gives companies new ways to outperform their rivals.Changes industry structure and, in so doing, alters the rules of competition.In it, he posits that information technology will become a force of competitive advantage because it: In 1985, six years after the publication of the five forces model, Porter returned with a new article in the HBR, “ How information gives you competitive advantage”. But, where (and how) does information come into play? And, how does it play into unlocking a competitive advantage? Well, let’s jump forward a few years (not all the way… we have a stop to make first). While an old model, the sentiment still rings (generally) true in modern businesses looking to make a qualitative evaluation of their organization’s strategic position. ![]()
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